If you are a business owner, whether you’re building a startup from scratch, or head of an established organisation, you all have one thing in common. You want to be found and for potential customers to know you exist.
Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT).
The Google algorithm is constantly shifting and changing to provide the most relevant results for its users. In 2020 alone, Google made 4,500 changes to its search engine algorithm. Although many of these changes are minor, more substantial Google algorithm changes can have a knock-on effect on your SEO marketing practices.
The fact that you’re here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience – with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth.
In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.
In our competitive digital world, capturing the attention of audiences online is increasingly challenging, and having a clear, targeted digital marketing strategy is more important than ever before, in order to cut through the noise.
Digital PR isn’t just another marketing buzzword, it is a highly effective tactic for promoting your brand online. A successful digital PR strategy can position your business in front of potential customers online, improve brand visibility and help you to reach your business marketing goals.
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing.
Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
If you’re not currently using social media as part of your aesthetic clinic’s marketing strategy, then you’re missing out.
Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.