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Marketing Tips & Insights for Businesses

Which Social Media Platform Best Reaches your Target Market?

It’s no question that social media marketing plays a vital role in any business’s growth plan. In fact, many online marketers say that social media has helped to increase their brand’s exposure, which means that if you’re not using this tool, you’re missing out on a...

How Podcasts can Transform your Marketing Strategy in 2021

There are currently two million active podcasts and more than 48 million episodes in existence, covering pretty much every topic imaginable. With the popularity of podcasts continuing to grow, many brands are incorporating podcasts in their digital marketing...

How to Market your Aesthetic Clinic Business

The aesthetics industry is on the rise. Cosmetic procedures are no longer a hushed up secret with women and men alike happy to admit to minor and major appearance tweaks. With an increase in people looking for safe and legitimate aesthetic clinics, more and more...

Why Hire a Digital Marketing Agency over a Freelancer

If you're looking for advice on how to market your business online, finding the right digital marketing expert is essential. But with so many freelancers and agencies out there, it can be hard to know who you should be working with to get the best return on your...

Social Media Etiquette: A Business Guide

When social media channels first burst onto the scene, they were a place to post about your favourite songs, rate your friends' profile pictures and beg for a follow back (Myspace, we’re looking at you). In 2021, however, social media is not just a place for personal...

What is Digital PR?

The term ‘digital PR’ covers a range of strategies that work together to raise the profile of your brand online, and deliver real world results too. These include: Content marketing Social media marketing Influencer marketing Link building More traditional PR...

Remote vs. Real Life: How to navigate flexible working

Pre-2020, flexible working was often seen as more of a perk than a given. But after remote working became the norm for millions of us during the Covid-19 pandemic, it looks like flexible working is here to stay, and that going ‘back to work’ won’t look how it did...

Cost per click: What is it and how is it calculated?

Running ad campaigns is a key part of any digital marketing strategy. Whether it’s social media adverts, banner ads on websites or a PPC (Pay Per Click) campaign, running ads can have a major impact on your business, helping you to reach a much wider audience. One of...

The 5 Best Tools for Tracking your SEO Results

What are SEO tools and why are they important? Search Engine Optimisation (SEO) is an essential marketing tool for business owners to improve their online visibility, organic search ranking and traffic. But how do you know if your SEO strategy is working? There are a...