What is PESTEL and How Can It Help Your Business?

PESTEL analysis

Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT). 

7 Tips to Grow Your Online Audience

Social media users, online audience

The fact that you’re here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience – with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.

How to Position Yourself as an Expert in Your Industry

Industry expert businesswoman

From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth. 

In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.

What is STP Marketing?

Demographic

In our competitive digital world, capturing the attention of audiences online is increasingly challenging, and having a clear, targeted digital marketing strategy is more important than ever before, in order to cut through the noise. 

10 Tips for Marketing your Business this Spring

Spring marketing

It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.

How to Implement a Social Media Strategy for your Aesthetic Clinic

Aesthetic patient

If you’re not currently using social media as part of your aesthetic clinic’s marketing strategy, then you’re missing out.

Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.

Negative Comments: How and Why You Should Respond

Negative comments

Sticks and stones may break my bones but words will never hurt me… We’ve all heard that one before. It’s one of those sayings that our mothers used to teach us, and is usually followed with an equally virtuous anecdote discouraging retaliation. We’re not in the habit of telling you to ignore the wise words of your mothers, but when it comes to social media and negative reviews, mum actually doesn’t know best. In fact, mum’s advice can be pretty fatal to your business.

How to Market your Architect Firm

architect at work

Marketing is a long-term task. There are few quick wins and instead companies need to be willing to lay the ground work and take time and care to implement a marketing strategy that works. It’s a process that might sound familiar to many architects.

Architects know only too well the importance of patience – after all, a skyscraper isn’t built in a day!

Marketing an architect firm is no different, and requires a balance of tried and tested marketing strategies and new techniques and platforms that can elevate small firms to a much wider audience.

10 Digital Marketing Trends to Look Out For in 2022

2022 digital marketing for business

With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead.

Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.

Rebranding in the New Year: The Dos and Don’ts

New Year celebrations

The New Year often feels like an opportunity for a fresh start and a time for new goals. If you’re wondering how to market your business online in 2022, the New Year may be the right time for a brand refresh.

In our digital world, audiences have more options than ever before, so having a strong brand is essential. Whether it’s a small change or a total overhaul, rebranding can ensure that your business is in the best place possible to reap the benefits of any digital marketing strategy. 

Rebranding your business is something you’re likely to need to do more than once to make sure that your brand continues to reflect your business’ values and those of your intended audiences. 

To help inspire you, we’ve put together our top tips for rebranding your business.