When social media channels first burst onto the scene, they were a place to post about your favourite songs, rate your friends’ profile pictures and beg for a follow back (Myspace, we’re looking at you).
The term ‘digital PR’ covers a range of strategies that work together to raise the profile of your brand online, and deliver real world results too.
Blogposts are a great source of interest and engagement – and also a very important factor in your SEO strategy, helping boost your results. SEO (Search Engine Optimisation), involves multiple factors that optimise your content in order to improve your organic rankings. When you regularly upload high quality blog posts to your website, you increase the chance of your audience finding you online. As well as benefiting your SEO strategy, a successful blog can also boost your brand awareness, create more leads and increase conversions.
The way in which users research services is becoming increasingly digital. In July 2020 alone.
Have you ever heard the phrase ‘Content is king’? Well, it’s absolutely true. When it comes to your online presence, content is the heart and soul of your business.