Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT).
The fact that you’re here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience – with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth.
In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.
Digital PR isn’t just another marketing buzzword, it is a highly effective tactic for promoting your brand online. A successful digital PR strategy can position your business in front of potential customers online, improve brand visibility and help you to reach your business marketing goals.
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing.
Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
If you’re not currently using social media as part of your aesthetic clinic’s marketing strategy, then you’re missing out.
Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration.
The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it.
Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year’s key priorities for Instagram back in December.
With the new year on the horizon, many of us will inevitably start making new year’s resolutions and looking to the year ahead.
Here at Social Chameleon, we, of course, like to look ahead with our digital marketing hats on too! Each year undoubtedly brings new technologies and behaviours that impact digital marketing trends.
If it isn’t already, blog writing should be a key part of your digital marketing strategy. When done correctly, blogs can help increase your website traffic and can show the world what your business is all about, helping to position you as a thought-leader in your industry and providing real value to your audience.
But with 600 million blog posts worldwide, it can be hard to make your blog stand out. Blog writing isn’t as simple as throwing some copy together and hoping for the best, and getting it wrong can actually have a negative impact on your website traffic and overall digital marketing strategy.
If you are wondering how to market your business through blogs and drive website traffic to your site, we can help. Keep reading for our top blog writing tips.