For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration.
The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it.
Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year’s key priorities for Instagram back in December.
Like it or not, social media is everywhere, with 3.6 billion users worldwide. If you’re looking to grow your business and reach new audiences, social media marketing should be a key part of your business strategy.
In the past five years, influencer marketing has grown from relative obscurity to one of the most popular forms of social media marketing, and is on track to be worth $15bn by 2022.
A few years ago, companies merely needed a website and a Facebook page. Now, in an era where digital marketing trends seemingly have a shelf life as long as your milk, it is increasingly difficult for businesses to keep up with current trends.