If you are a business owner, whether you’re building a startup from scratch, or head of an established organisation, you all have one thing in common. You want to be found and for potential customers to know you exist.
The Google algorithm is constantly shifting and changing to provide the most relevant results for its users. In 2020 alone, Google made 4,500 changes to its search engine algorithm. Although many of these changes are minor, more substantial Google algorithm changes can have a knock-on effect on your SEO marketing practices.
Here at Social Chameleon, we know our SEO. But as the industry is growing and becoming more accessible, there are many errors being made across the web. Many SEO myths, (or as we like to call them, SEOld wife’s tales) are being complied, and a lot of the time this can be damaging. In reality, nobody knows every secret to get you high up on Google.
It’s no secret that SEO (Search Engine Optimisation) is essential for any website.
For finance websites, it can help to drive organic traffic to key webpages and help convert passive users into engaged customers of your product or service.
As we reach the end of another whirlwind year (it still feels like 2019 to us) it’s time to take a look back at how the world of SEO has changed this year, paving the way for 2022.
The SEO landscape is always changing and adapting thanks to Google algorithm updates and this year was no exception. Here we’ve listed some of the most important SEO trends to capitalise on in the new year. Did you predict any of them?
In today’s competitive digital landscape, providing the best possible user experience on your website should be a top priority, rather than an optional extra.
What are SEO tools and why are they important?