A Day in the Life Of a London Social Media Agency

Facebook advertising is still one of the best ways to connect with your target market.

With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.

What is PESTEL and How Can It Help Your Business?

PESTEL analysis

Before every campaign you or your company launch, it is important to complete a situational analysis. A situational analysis is where you evaluate where your strengths and weaknesses lie internally, and where there are threats or opportunities facing your business externally (SWOT). 

How to Position Yourself as an Expert in Your Industry

Industry expert businesswoman

From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth. 

In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.

What is STP Marketing?

Demographic

In our competitive digital world, capturing the attention of audiences online is increasingly challenging, and having a clear, targeted digital marketing strategy is more important than ever before, in order to cut through the noise. 

10 Tips for Marketing your Business this Spring

Spring marketing

It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.

The Importance of Brand Awareness

Brand awareness

Brand awareness is the first stage in the marketing funnel. This is where a prospect begins to learn about what a business does and importantly who they are: the brand.

Brand awareness might be measured using quantitative measures, for example, the number of impressions generated by a sponsored advert on Instagram, or by using qualitative measures such as feedback surveys.

It’s important to know how to market your business through an effective brand awareness strategy, as this stage is designed to draw those potential consumers closer to the brand and the places they can engage with it – where engagement is the second stage of the marketing funnel.

How to Market your Architect Firm

architect at work

Marketing is a long-term task. There are few quick wins and instead companies need to be willing to lay the ground work and take time and care to implement a marketing strategy that works. It’s a process that might sound familiar to many architects.

Architects know only too well the importance of patience – after all, a skyscraper isn’t built in a day!

Marketing an architect firm is no different, and requires a balance of tried and tested marketing strategies and new techniques and platforms that can elevate small firms to a much wider audience.

Rebranding in the New Year: The Dos and Don’ts

New Year celebrations

The New Year often feels like an opportunity for a fresh start and a time for new goals. If you’re wondering how to market your business online in 2022, the New Year may be the right time for a brand refresh.

In our digital world, audiences have more options than ever before, so having a strong brand is essential. Whether it’s a small change or a total overhaul, rebranding can ensure that your business is in the best place possible to reap the benefits of any digital marketing strategy. 

Rebranding your business is something you’re likely to need to do more than once to make sure that your brand continues to reflect your business’ values and those of your intended audiences. 

To help inspire you, we’ve put together our top tips for rebranding your business. 

Christmas Marketing Strategy for Small Businesses

Christmas office

The festive period is upon us, which as we all know is a period of excess spending. In fact, the “golden quarter” may be a platinum one, with PWC statistics indicating consumers are prepared to spend 20% more than last year. This is set to be a very lucrative period for businesses, but in order to make the most of this period, businesses will have to adapt their marketing strategy. Luckily, marketing strategy is just what we at Social Chameleon specialise in, and we’re on hand to help you ramp up your Christmas content efforts.

How to Attract New Clients to your Salon

Hair salon

The beauty industry is booming. It’s a business that continues to evolve and encompasses everything from hair salons to nail technicians, medically trained aesthetic clinicians… and everything in between.