Facebook advertising is still one of the best ways to connect with your target market.
With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
The fact that you’re here could mean that you have already evaluated where you are, developed a strategy, and have readily set objectives to grow your online audience – with the goal of bringing more traffic to your website and increasing the amount of followers on your social media.
From boosting credibility to reaching new audiences and generating sales, positioning yourself as an industry expert or ‘thought leader’ can be transformative for business growth.
In a recent study, 88% of decision makers said that thought leadership would influence their perception of an organization. It’s no wonder that more and more companies are incorporating thought leadership as a part of their business growth strategy.
It’s official – Spring has sprung! And with longer, sunnier days and new beginnings galore, come a whole host of opportunities for marketing your business. So, without further ado, let us guide you through our top 10 marketing tips for the Spring season.
With the huge popularity of Instagram Reels and TikTok, short form video content continues to reign supreme in the world of social media marketing.
Instagram reels aren’t just a place to share viral dances and cooking videos, they are also the perfect opportunity for brands to reach new audiences and grow their online following and engagement. If you haven’t been using Instagram Reels as part of your social media strategy yet, consider this your sign to start.
If you’re not currently using social media as part of your aesthetic clinic’s marketing strategy, then you’re missing out.
Social media platforms can provide you with unrivalled opportunity to raise your profile, build your client base and engage with existing and potential clients.
Sticks and stones may break my bones but words will never hurt me… We’ve all heard that one before. It’s one of those sayings that our mothers used to teach us, and is usually followed with an equally virtuous anecdote discouraging retaliation. We’re not in the habit of telling you to ignore the wise words of your mothers, but when it comes to social media and negative reviews, mum actually doesn’t know best. In fact, mum’s advice can be pretty fatal to your business.
For many of us Instagram is a place to share our latest selfies, photos of our pets and the killer brunch we devoured last weekend. If you’re using the content sharing app for business though, your approach takes a little more consideration.
The Instagram algorithm (the way the app decides which content is presented to users) is constantly changing and the best users and accounts adapt their own strategy to match it.
Luckily for us, we’ve already got some idea of what Instagram has in store for 2022 after platform head Adam Mosseri announced this year’s key priorities for Instagram back in December.
Like it or not, social media is everywhere, with 3.6 billion users worldwide. If you’re looking to grow your business and reach new audiences, social media marketing should be a key part of your business strategy.
In the past five years, influencer marketing has grown from relative obscurity to one of the most popular forms of social media marketing, and is on track to be worth $15bn by 2022.