Content Marketing Agency
What is content marketing?
Content marketing is a marketing approach that focuses on creating relevant and valuable content on a consistent basis. The approach is used to attract a defined audience – your target market – and is usually geared towards a particular objective (such as gaining new leads).
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Why content marketing is important
Chances are, you’ve heard the term “content is king”. Overused as this phrase my be, there is a lot of truth in it.
In an era driven by digital media, everything users see and interactive with online can be defined as content. From blog posts and videos to webinars and social media posts – everything available online for users is vying for attention from its target market.
So why do some pieces of content become viral whilst others slip through the net with virtually no views? Whilst there are many factors that influence the success of a piece of content, largely it boils down to quality and relevance of the content itself.
Content should usually fall into (at least) one of the following categories: aspirational, educational, humorous, relatable or thought-provoking. A company’s ability to engage it’s target audience will usually be defined by it’s ability to produce content that consistently resonates with that audience. A content marketing strategy forces businesses to understand what their target market cares about and to think about how they can cater for it.
Our content marketing agency offers:
A content marketing strategy will help to:
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