What is Copywriting?
Copywriting is the act of producing textual content for engaging a business’s target audience or existing readership. Copywriting can be undertaken for offline marketing such as print advertising, or online marketing such as website copy, blogs, or social media content.
Copywriters will often produce articles or “copy” (as it is more commonly referred to within the marketing industry) in the form of guides, stories, or answers to questions. They can also provide textual content for other purposes such as product listings (e-commerce), paid ads and email marketing.
Why work with a copywriting agency?
Copywriting is an integral part of marketing, and with the ever-growing supply of online content available to readers, it’s more important than ever to produce content that attracts your target audience, evokes emotion, and inspires action. As such, copywriting is not an easy task and should be undertaken by trusted copywriting experts who possess the experience to write copy that converts.
Further to this, when used for websites, copywriting can be an excellent way of increasing your business’s online exposure through search engine optimisation (SEO). SEO is an extremely competitive marketing tool that requires a skilled SEO copywriter to produce copy that includes relevant key words and search terms that will boost your website’s search engine ranking.
It’s incredibly important to make your content digestible for your target audience. Nonetheless, it is common for businesses to worry about whether a copywriter will be able to write about their niche industry and service offering. But this is the job of a copywriter. Our expert copywriters have mastered content for a huge range of industries, including medical professionals, the legal industry, business consulting, trade and logistics management and much more!
Our team always ensure that the content they provide is thoroughly researched but is also written in a way that is a palatable to the target reader.
Why is copywriting important?
Copywriting spans every other form of marketing and is deemed by many as one of the most important factors for attracting and attaining an audience. Further to this, copywriting is also one of the most important aspects of branding, helping to convey a brand personality through copy and slogans. Slogans like “Beanz.Meanz.Heinz” or “I’m lovin’ it” may seem like really simple three-word slogans, but in reality there has been hours of work by copywriters to understand the psychology of the consumer and the image that the brand is trying to convey. Successful copywriting such as the examples above can underpin entire brands.
Expert copywriting services will help you to:
Build brand recognition
Drive traffic to your website
Boost leads and conversions
Increase user retention
Explore some common FAQs on Copywriting
In today’s digital era, your website is your most valuable platform for selling services and / or products. But how do you get eyes on your website? There are lots of elements that combine to make a successful SEO strategy (read more about SEO and the services we offer here), however one key element is your website copy. In fact, in their most recent core update in November 2021, Google amended their Panda algorithm to prioritise websites in their search results that have quality, informative content. But why do you need a professional copy writer for this?
Our copywriters are seasoned wordsmiths, all of whom have a thorough understanding of core SEO principles and the factors that will impact how well a page ranks on search engines. When undertaking website copy projects, we do thorough research into your industry and compile lists of keywords and search terms that your target audience uses to find the services or products that your site offers. Whilst you may have plenty of in-house expertise on your business, writing for your end users can be difficult for businesses, as it is often hard to strip back your expert understanding of a subject to make it appropriate for a lay person. For example, our agency offers adding ‘Hreflang tags’ to a site as part of our SEO services. However, most end users do not search for ‘Hreflang tag services’. Instead, they search for services such as ‘website optimisation for different countries’ or ‘optimising my site for other languages’. Understanding the end user and researching common search terms for a service area or product is a crucial aspect of website copywriting.
Further to this, as SEO has become increasingly competitive, producing frequent, optimised, and informative content is crucial for businesses looking to rank on the first page of Google. This is usually fulfilled by producing regular blog posts (we recommend 2-3 per week for sites looking for the top three spots in search results). Producing optimised blogs can be very time consuming for businesses and so this is often outsourced to copywriters. Our team produce regular blog content for over twenty businesses, spanning from legal to fintech, procurement, medical aesthetics and much more.
Our writers can normally turnaround copy within 48 hours and sometimes even less if you are in desperate need of copy. Of course, this does depend on our capacity at the time, but we pride ourselves on being a flexible and reactive agency, so please do not hesitate to get in touch if you need some content quickly as we may be able to help you out.
We work with a number of clients offering content writing retainers as part of their blog and email marketing efforts across a multitude of industries. We’re also able to produce copy for product pages and general pages of your website too if you’re looking for content writing on a one-off basis. If you would like more information on our copywriting retainers, then please don’t hesitate to get in touch or view our content packages here.
VIEW OUR OTHER DIGITAL MARKETING SERVICES
Search Engine Optimization
Want to rank on the first page of Google? Get more website traffic & increase conversions with our SEO packages.