Influencer Marketing Agency

Influencer Marketing

Have you ever purchased a product or service because it has been recommended by someone you admire? That’s the power of influencer marketing. 

Influencer marketing is arguably one of the most effective forms of digital marketing available today, and creates incredible results for businesses of all sizes. Our influencer marketing services will help your business to improve brand recognition, boost sales and stand out in an increasingly competitive digital space. 

What is Influencer Marketing?

Influencer marketing is a form of marketing where a brand partners with individuals who have a strong social media presence to promote their services or products. These individuals are referred to as ‘influencers’.

Influencers have typically to have grown their following by posting about a niche topic, such as fashion, food, fitness or business. The key to successful influencer marketing is to select an influencer who’s content aligns with your brand, in order to reach your target audience. 

When we hear the term ‘influencer marketing’ we often think of Instagram, but depending on your business, you may work with influencers on a variety of different social media networks including LinkedIn, TikTok or YouTube. In fact LinkedIn is rapidly becoming a site that is well utilised by B2B organisations for professional influencer marketing. 

To learn more about influencer marketing and how it works, take a look at our blog ‘’What is Influencer Marketing?”

Why Work With an Influencer Marketing Agency?

Over the past seven years, our London influencer agency has worked with a range of brands and top-performing influencers to create innovative and strategic influencer marketing campaigns. 

Influencer marketing should be seen as an investment, and our team of experts will help you to build an influencer marketing strategy that works with your brand and budget, ensuring that you get the maximum return on your investment and avoid any potential pitfalls. 

One of the most difficult parts of any influencer marketing strategy is deciding which influencers to work with as well as negotiating fees and contracts. As part of our influencer marketing services, we connect brands and influencers together through our dedicated Influencer Marketing Hub, and use our industry knowledge and contacts to build relationships with high-profile influencers.

Why is Influencer Marketing Important?

Influencer marketing is important for a number of reasons; research shows that audiences tend to trust influencers more than traditional advertising, and influencer content is also more likely to show up on social media feeds compared to paid advertisements. 

One of the main benefits of influencer marketing is that it connects brands with a ready-made audience who usually fit into a certain demographic. These audiences are already engaged and more likely to be interested in a product or service, opposed to traditional advertising which tends to be less focused. 

Despite their large social media followings, many influencers are viewed as a trusted friend by their followers, who take their recommendations more seriously than social media advertising.

Our Influencer Marketing Services include:

Over the past seven years, our London influencer agency worked with a huge number of brands, developing influencer marketing strategies that are compelling and provide real results. Our proven influencer marketing strategy means that you can avoid potential pain points and trust our expertise when it comes to negotiating fees and contracts.

No two businesses are the same. Our dedicated team of marketers will craft audience personas that help you understand audience behaviours better, and connect you with influencers who have the ideal audience profile. From video content to brand campaigns, we can create a multi-channel influencer marketing campaign that is tailored towards your target audiences.

One of the most important parts of any influencer marketing strategy is the ability to measure the return on your investment. Our influencer marketing agency uses industry standard analytics to monitor the interaction and engagement of your influencer marketing campaign. This data driven approach means that your content will be continuously optimised and monitored to ensure it performs as highly as possible.

Our Facebook ads management service will help you to:

Created by potrace 1.16, written by Peter Selinger 2001-2019

Build brand awareness with your target audience

Created by potrace 1.16, written by Peter Selinger 2001-2019

Increase your reach and exposure to new prospects

Created by potrace 1.16, written by Peter Selinger 2001-2019

Drive traffic to your website and increase conversions

Created by potrace 1.16, written by Peter Selinger 2001-2019

Drive traffic to your social pages and grow your following

Explore some commonly asked questions about influencer marketing

An influencer is anyone who has the ability to influence others, but in the context of influencer marketing, it refers to someone who has a sizeable or very engaged following on social media. 

There are many types of influencers, from ‘micro’ influencers with a few thousand followers, macro influencers with 85,000+ followers, all the way up to celebrity influencers with millions of followers.

Celebrity endorsements can be thought of as the original influencer marketing, and there is some crossover between the two, especially as many influencers begin to reach celebrity status. However, most influencers are not as well known as celebrities, and are often seen as more relatable and trustworthy by their followers because they are seen as 'one of us'. 

Although the top-level influencers with millions of followers might command high fees for brands wanting to work with them, many smaller influencers (known as ‘micro or nano’) influencers also have highly engaged followers who trust their recommendations and want to support them by purchasing the products or services that they recommend.

Influencer marketing campaigns will differ depending on your goals, and some typical influencer marketing practices include:

  • sponsored posts: where an influencer creates content on their social media profile in collaboration with a brand for a small fee; and
  • affiliate links: where an influencer shares a link to a brand's website with their followers, and receives a small commission whenever a purchase is made 


But when it comes to influencer marketing, the sky is really the limit, and we can help create stand-out content such as virtual or in-person events, long term brand ambassador partnerships and giveaways.

Let's work together

Are you ready to take your influencer marketing to the next level? Get in touch with our team of expert marketers here. 

Are you an influencer who would like to work with some of the UK’s most exciting brands? Click here to find out more and register with our Influencer Marketing Hub.

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