How to use SEO to grow your business
9th April 2021
Did you know there are over 3.5 billion Google searches every single day? It’s no surprise that businesses are looking at SEO as a way to increase their online visibility and grow their brand.
Many business owners are realising the importance of hiring an experienced SEO agency to boost their search engine ranking and assist in growing their business. See below to find out what SEO is and how to use SEO to grow your business.
What is SEO marketing?
SEO is a widely used acronym in the world of business, but how many of you actually use it to grow your business?
SEO stands for Search Engine Optimisation and simply put, is the process of optimising your website in order to rank it higher and increase organic traffic. It’s a set of rules that we implement to increase the visibility of your website on reliable search engines, such as Google, and in turn increase the number of visitors to your site.
There are essentially two steps to the SEO process that we follow. One is understanding your target persona and what the best search terms are for your business, and the other is optimising your website’s back-end so it can be indexed most effectively by the major search engines.
How does SEO work?
In order to grow your business, you need to identify your target audience. By optimising your website and consistently creating relevant content for your business, you are able to reach your target audience through the power of search engines. The more SEO optimised your content is, the higher you will rank on popular search engines such as Google, meaning more organic traffic to your site.
Once you get traffic from search engines, the key to success is keeping them on your website. A successful SEO strategy works in conjunction with your business marketing goals helping you to build trust with your potential customers.
How can SEO aid your business growth?
A more user-friendly website
There are plenty of ways that small businesses can improve their website and their user experience.
SEO will help your business to offer a faster and more user-friendly website. Most people believe that search engine optimisation only helps to rank higher on google, but in fact it can play a big role in how users view your website too.
At Social Chameleon, we provide an all-round SEO campaign that epitomises a well-structured and easy to navigate website – meaning you’re likely to see a big decrease in your bounce rate. Content marketing is also an important part of SEO, where businesses can use relevant articles and blogs to offer their audience exactly what they are looking for and answer any questions.
Simply put, if your users are happy with your website, search engines will be too, and you will see an increase in your search engine ranking.
Drive more organic, high quality website traffic
SEO is a great way to increase the number of free visitors to your website. And instead of spending big money on advertising, ranking on popular search engines is the best way to generate website traffic, at little or no cost.
The best thing about it, is that customers are actively searching for you. Unlike running Facebook ads, you have the customer’s full attention and commitment as they must have searched for something relevant to your business. This makes it even more likely that they will follow through with your call to action – whether it means making a purchase or opting into your email list.
Boost your brand credibility
Ranking on popular search engines will give your customers the impression that you have authority in your niche and are regarded as one of the top players. Being amongst the top search results will show potential visitors that your website is a trusted and genuine source of information.
In contrast, many searches believe that the further down the ranking you are, the less trustworthy your website is.
Our fully equipped SEO strategy will help your small business attain a position in the search results for relevant keywords, indicating to consumers that your content is high quality.
Get ahead of competition
The internet is the largest source of search traffic by far, and this means that your competitors will already be investing in SEO. When you start a new business, you most likely won’t rank for your desired keywords because Google isn’t aware of your website.
If you want to compete in your industry, it’s crucial that you stay up to date with your search engine optimisation – helping you rank amongst your toughest competitors.
A successful SEO campaign can help you outrank your competitors and be seen as a more reputable source of information or product.
Still unsure how to get your business to rank on the first page of Google? Get in touch with our London-based SEO agency today. We have 7 years of experience managing SEO for UK businesses across a number of industries. From e-commerce SEO to SEO for law firms and more! Email us on firstname.lastname@example.org or visit our Contact us page to fill out an enquiry form.