Running ad campaigns is a key part of any digital marketing strategy. Whether it’s social media adverts, banner ads on websites or a PPC (Pay Per Click) campaign, running ads can have a major impact on your business, helping you to reach a much wider audience.
What are SEO tools and why are they important?
Like almost every industry, dentists found 2020 to be a year that changed the way they operate, potentially forever. Practices were forced to adapt not only how they treat patients but also how they communicate with them.
The events of the past year have had a huge effect on our lives, altering how we work, shop, socialise and interact with the world around us. As we begin to emerge into the ‘new normal’, we predict that many of the changes and social media trends of the past year, such as the huge popularity of video content and social e-commerce, are here to stay.
For any business, big or small, establishing an effective marketing strategy is perhaps the most integral aspect of maintaining growth and sustainability.
A few years ago, companies merely needed a website and a Facebook page. Now, in an era where digital marketing trends seemingly have a shelf life as long as your milk, it is increasingly difficult for businesses to keep up with current trends.
Facebook advertising is still one of the best ways to connect with your target market.
With over 2.8 billion monthly active users (and growing!) there is ample opportunity to reach new prospective customers and take your business to the next level.
Blogposts are a great source of interest and engagement – and also a very important factor in your SEO strategy, helping boost your results. SEO (Search Engine Optimisation), involves multiple factors that optimise your content in order to improve your organic rankings. When you regularly upload high quality blog posts to your website, you increase the chance of your audience finding you online. As well as benefiting your SEO strategy, a successful blog can also boost your brand awareness, create more leads and increase conversions.
The way in which users research services is becoming increasingly digital. In July 2020 alone.
Have you ever heard the phrase ‘Content is king’? Well, it’s absolutely true. When it comes to your online presence, content is the heart and soul of your business.